Shortlist of #21toWatch people, companies and ‘things’ announced

Gemma Dorling • February 12, 2020

The 2020 shortlist for next month’s coveted #21toWatch Awards includes some of the most daring entrepreneurs and innovations from our region.

Out of the hundreds of entries received, 207 qualified candidates that made it onto a longlist, which has now been whittled down to a shortlist of 62, featuring a dynamic mix of ‘People’, ‘Companies’ and ‘Things’.

The shortlist of ‘People’ includes Callum Coombes , CEO at Safepoint , Non-Executive Director at Menta and an active member of the East Anglian business community. He aims to save lives with his current business and works to make entrepreneurialism more accessible regionally.

Other shortlisted ‘People’ hopefuls include Beth Singler , Junior Research Fellow in AI; Essex-based Brigette Bard , BioSure ; Dr Kam Pooni , Glyconics ; Fotis Fotiadis , Entomics ; Giorgia Longobardi , Cambridge GaN Devices ; James Dean,   Plastometrex ; Kane Halsey , Pickr ; John Cassidy , CCG.ai ; Katja Hofmann , Microsoft Research; Kieran Miles , Duco ; Ruchi Sharma , Stemnovate ; and Serena Belluschi , Majico and Mogrify.

Entrepreneur and cofinitive Founder, Faye Holland , who created the hugely successful #21toWatch Awards, said: “We are really delighted to see an equal number of women to men featuring on the ‘People’ shortlist this year. In key sectors where female entrepreneurs, founders and leaders are few and far between, this really is most encouraging.

Faye continued: “It’s also been exciting to see the wide range of industries represented on this year’s list. There’s been a huge shift from last year with ICT now making up 33 per cent of the shortlist, although there are a number of strong contenders in the Biotech and Medtech sectors too.

“We also have a stronger representation from CleanTech and AgriTech as well as increased diversity around retail, industrial and more people-based solutions. All this is a clear reminder of how amazingly diverse our region is, and the huge opportunity for convergence and agglomeration we can offer these businesses.”

The 30 shortlisted ‘Companies’ include Cambridge Cancer Genomics who are developing an AI platform to analyse and interpret tumour DNA, enabling oncologists to provide more effective, personalised treatment for cancer patients.

The ‘Things’ shortlist, meanwhile, includes Xampla who are creating a natural plastic alternative made entirely from peas. Also shortlisted are AudioTelligence ; Doc2 ; FlexEnable ; FlipPad ; Foundries.io ; Herdsy ; Karmacoin Referral Platform ; Kubos ; OBRIZUM ; PBD Biotech ; Pickr ; Rnwl ; RoboK ; Sano Genetics ; Sook ; Sutrue ; techspert.io ; Thyngs.

The #21toWatch shortlist is independently judged by four leading experts across a range of disciplines. For 2020, the judges are Isabel Fox ( Luminous Ventures ), Tim Robinson ( Tech East ), Siddhi Trivedi (Entrepreneur) and Bruno Cotta ( CJBS Entrepreneurship Centre ) who will all assess the candidates based on five criteria: innovation, challenge, influence, viability and memorability.

Tim summarised the thoughts of the judges “What impressed me most is that so many of the shortlist are people and companies addressing major real-world challenges in climate change, ethical AI, security, precision medicine and more.”

Arm and HSBC have recently joined the #21toWatch campaign as sponsors in readiness for the bespoke event scheduled for early March.

It appears the campaign is one to watch in its own right.

 

 

 

 

 

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By Gemma Dorling February 10, 2026
The shortlist for the coveted #21toWatch Awards 2026 has been revealed, showcasing the next generation of standout entrepreneurs and breakthrough innovations from Cambridge and across the East of England.  The […] The post #21toWatch 2026 Shortlist Showcases Region’s Strength as UK’s Startup Capital appeared first on 21toWatch.
By Gemma Dorling November 20, 2025
The highly anticipated annual #21toWatch innovation awards are ramping up as submissions continue to flow in from the most enterprising people, companies and inventions from Cambridge and across the East […] The post Marks & Clerk, Mishcon de Reya and Birketts Announced as Headline Sponsors of #21toWatch 2026 appeared first on 21toWatch.
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